FAQ
Do you have any questions? We have the answers.
General questions
About us and how we work
Widget D.o.o. is a Croatian full-service digital agency that covers absolutely everything your business needs on the Internet — from website development and SEO optimization to Google Ads campaigns, social media management, professional photography, video production with a drone, educational courses and business consultations. We are the only agency in Croatia that offers all these services under one roof, which means one partner, one vision and zero stress for you.
We are based in Rijeka, but we work with clients throughout Croatia and abroad. All consultations can be done online via video call, and we successfully deliver projects regardless of the client's location. We currently have clients from Istria to Slavonia and the islands. Also in the Netherlands, Poland, Austria, Italy.
Simple — contact us via the form on the website, by email or phone. We arrange a free consultation (in person in Rijeka or online) where we discuss your needs and goals. Based on this, we make a detailed offer with exact prices and deadlines. No obligations, no hidden costs.
We work with everyone — from freelancers and startups just starting out to mid-sized companies and corporations. Our packages are designed so that there is a solution for every budget and every size of business. We pay equal attention and effort to all clients.
Yes, always. A contract protects both you and us — it clearly defines the scope of work, deadlines, pricing, and responsibilities of both parties. There are no verbal agreements or surprises. Transparency is the foundation of all our cooperation.
Yes. Customers who are on one of our maintenance packages have access to priority technical support. For urgent situations such as website unavailability or security incident, we react as quickly as possible. The contact number is available to all active clients.
Website development
Questions about website creation and design
Website development prices range from €400 for simple presentation pages (Starter package) to €5,000 and more for complex enterprise solutions. The Business package (up to 15 sites with CMS) ranges between €800 and €2,000, and the Professional package between €2,000 and €5,000. All prices are fixed and agreed in advance — no hidden costs or subsequent surprises. A detailed overview of prices is available on our pricing page. If the price is too expensive for you, we can always make a deal.
The duration depends on the complexity of the project. We create simple presentation pages (Starter package) in 2 days to 3 weeks. Business sites with CMS (Business Package) are usually ready in 2 to 5 weeks. Complex webshops and enterprise projects require 4 to 8 weeks, depending on the number of pages and functionalities. After consultation, we agree on the exact deadline, which is an integral part of the contract.
We primarily work on WordPress — the most popular CMS platform in the world that powers more than 40% of all websites. For e-commerce, we use WooCommerce, the most reliable platform for online sales. WordPress allows us to build anything — from simple pages to complex systems — with the client being able to manage the content themselves without technical knowledge. But we can also do custom development, or adapt to anything else.
Absolutely. All the websites we build are responsive — they look and function perfectly on all devices, from smartphones and tablets to laptops and desktops. Mobile customization is not an option, but a standard in every package we offer. Google also ranks mobile-optimized pages significantly better.
Yes, if you choose the Business package or higher. Your website comes with an intuitive WordPress content management interface that doesn't require any technical knowledge. You can add and edit texts, images, blog posts and other content yourself, without having to contact the agency every time. If necessary, we also organize a short education.
Hosting and domain are not included in the one-time build price, but are an integral part of our maintenance packages that start at €50 per month. In the maintenance package, you get premium cloud hosting on the Hostinger platform, domain registration or renewal, 24/7 monitoring, security upgrades, and backup — all under one account, no worries.
It's up to you. You can take full control of the site or entrust it to us through one of the maintenance packages. We recommend the maintenance package because it ensures continuous security, regular upgrades, data backup and technical support. Our collaboration doesn't have to end with launch — in fact, that's when the real work of optimization and growth begins.
Yes. We create multilingual websites — most often combined versions in Croatian and English, but also in other languages according to the client's needs. It is especially useful for companies in tourism, export, or those that target an international audience.
Yes — visit our portfolio page where you can view all the projects we have delivered so far, along with a description of the challenges, solutions and results achieved for each client. You can also visit our clients' live pages directly.
E-commerce
Questions about web stores and online sales
The price of creating a webshop ranges from €3,000 for simpler online stores and up, depending on the number of products, integrations and specific functionalities. Each webshop project is unique, so we create a customized offer after consultation. The price includes the complete setup of the WooCommerce platform, design, payment integration and basic SEO optimization. The price is open to negotiation
We integrate all popular payment systems that are available in Croatia and the region — WSPay, Corvus Pay, PayPal, Stripe and others. Depending on your bank and business model, we recommend the most affordable option and take care of the complete technical integration.
Yes. The WooCommerce platform has no limit on the number of products. Whether you have 10 or 10,000 items, the system works just as fast and stable — with appropriate hosting that is tailored to the size of your catalog.
WP Stock Sync is our very own WordPress plugin that automatically syncs the inventory of any dropshipping vendor with your WooCommerce store. It supports all data formats — CSV, XML, JSON, Excel, and more. It syncs 7,000 products in just 3 minutes and completely eliminates the need to manually update inventory. We are the only Croatian agency with its own software product of this kind.
Yes. WooCommerce supports the sale of physical products with delivery, digital downloadable products, services, subscriptions and variant products (different sizes, colors, etc.). Whatever your business model, we have a solution.
SEO optimization
Questions about visibility on Google and search engines
SEO (Search Engine Optimization) is a set of techniques that increase the visibility of your website in organic (unpaid) search results on Google and other search engines. When someone types in a service or product that you offer, SEO determines whether you will be on the first page of results or not. Businesses on the first page of Google get more than 90% of clicks — the rest of the pages get less than 10%. SEO is a long-term investment that brings stable, free traffic.
SEO isn't a sprint — it's a marathon. The first visible shifts in ranking are usually seen after 3 to 6 months of work, and significant results come between 6 and 12 months. Speed depends on the competitiveness of the industry, the current state of the site, and the consistency of optimization. Unlike Google Ads, which stops as soon as you stop paying, SEO results remain and grow in the long run.
SEO optimization encompasses three levels. Technical SEO includes page speed, URL structure, schema markup, sitemap, and crawlability. On-page SEO includes the optimization of titles, meta descriptions, content, images, and internal links. Off-page SEO involves building authority through a quality backlink profile and digital reputation. In addition, we monitor keyword rankings and provide regular reports.
Yes — we do SEO for presentation sites, webshops, portals, tourist sites, B2B and B2C sites. Each industry has specific keywords and strategies, and we tailor the approach to each client individually.
No one can honestly guarantee you that — if an agency guarantees you the correct position, that's a red flag. Google's algorithm is complex and constantly changing. What we can guarantee is that we employ proven, ethical SEO techniques that systematically increase your visibility, traffic, and rankings — with measurable results that are visible in regular reports.
Local SEO helps your business show up when people in a particular city or region are looking for your services. If you have a physical location or provide services in a specific geographic area, local SEO is crucial. It includes Google Business profile optimization, local keywords, and NAP consistency (name, address, phone) across all platforms.
Google Search Console is a free Google tool that shows how Google sees your website — what keywords are finding you, how many clicks you're getting, whether there are any technical errors, and how many pages have been indexed. We set it up, configure and monitor it for you, and every month we provide you with clear conclusions from the data.
Google Analytics 4 (GA4) is a tool for tracking visitor behavior on your website — where they come from, what pages they visit, how long they stay, what they click, and where they leave the page. This data is invaluable for optimizing the user experience and increasing conversions. We set it up, configure it and interpret the data for you.
Google Ads
Questions about Google advertising and paid campaigns
Google Ads is Google's paid advertising system that displays your website at the top of search results as soon as someone types in the keywords you choose. You only pay when someone clicks on your ad (PPC — pay per click). This means that you can be visible on Google right away, unlike SEO which takes time. The key is to set up your campaigns correctly, choose your keywords, and continuously optimize — which is what we do for you.
The minimum budget depends on the industry and the competitiveness of the keywords. For local services in Croatia, an initial test budget of €50 to €100 per month is reasonable to get the first data. For e-commerce and more aggressive growth, we recommend €200 and up. We manage your budget so that every euro is used as efficiently as possible — without wasting on the wrong clicks.
The management fee depends on the size of the campaign and the client's budget. Consult with us for an accurate quote — each client receives an individually adjusted price that reflects the scope and complexity of their campaigns.
Yes, and in detail. Each client receives regular reports that show the number of clicks, costs, conversions, return on investment (ROI), and all relevant metrics. We use Google Ads and Google Analytics 4 in combination to get a complete picture of the effectiveness of each campaign.
Yes. Search campaigns display text ads at the top of search results — ideal for services and B2B. Display campaigns display visual banner ads on millions of websites across the internet — great for brand awareness and remarketing. Shopping campaigns display images and prices of products directly in Google — essential for webshops. We choose the right type of campaign for your goals.
Social Networks & Marketing
Questions about profile management and online marketing
We manage profiles on Facebook, Instagram, LinkedIn and TikTok. Depending on your industry and target audience, we recommend a combination of platforms that delivers the best results. For example, B2B businesses tend to have the highest return on LinkedIn, while e-commerce and hospitality dominate Instagram.
Management includes planning and creating content (texts, graphics, photos, videos), posting according to the content calendar, responding to comments and messages, launching and optimizing paid campaigns, and monthly reporting on the reach, engagement and growth of followers. You approve the direction, we do everything else.
The minimum recommended pace is 1 to 2 posts per week per organic growth platform. For paid campaigns, the dynamics are different and adapt to the goals of the campaign. Everything is arranged in advance and planned with a content calendar that the client can always review and comment on.
A content strategy is a plan that defines what, when, where, and why you publish. Without a strategy, posts are random and don't lead to clear business goals. With a good content strategy, every post has a purpose — it builds a brand, attracts a new audience, educates potential clients, or encourages them to buy. Creating an annual content strategy is one of our key services.
Yes. Writing blog posts is one of our copywriting services. A blog is one of the most powerful SEO tools because it attracts organic traffic through long-term keywords. We write each post with a clear SEO strategy — a target keyword, an optimized structure, internal links, and a call to action. We can take over the complete management of your blog.
Photo & Video
Questions about creative production
We offer advertising and promotional photography, product photography for webshops and catalogs, portrait photography and team photography, event documentation and aerial drone photography. We record in the studio and in the field, all over Croatia.
Drone imaging is the capture of aerial photos and videos using drones equipped with 4K cameras. It is especially effective for real estate, tourism, construction projects, events, and advertising spots that want impressive, attention-grabbing visuals. Our pilots have all the necessary permits and certificates for commercial filming in Croatia.
Video production with us covers the entire process — from concept and script to filming, editing, color correction, adding graphics and special effects, subtitling and final delivery in all formats. We do commercials, corporate presentations, event filming and drone videos. All post-production takes place in-house — we don't outsource anything.
The price of an advertising spot depends on the duration, the location of the shooting, the number of shooting days, the necessary equipment and the complexity of post-production. Each production project is unique, so we make an individual offer after consultation where we define the vision and requirements.
Yes. We rent professional photo, video and drone equipment to both individuals and legal entities — with or without an operator. Contact us for equipment availability and rental conditions.
Education
Questions about courses and workshops
We offer courses in web design (WordPress and HTML/CSS for beginners), SEO optimization, digital marketing and Google Ads, photography and video production, drone control and aerial shooting, video editing and post-production, and graphic design. Courses are available as one-on-one sessions, group workshops, and online programs.
No — we offer programs for different levels of knowledge. Courses for beginners start from scratch and do not assume prior knowledge. Advanced programs are designed for those who already have the basics and want to raise their skill level. When applying, we always discuss current knowledge in order to recommend the right program.
Yes. In addition to physical workshops in Rijeka, we offer online courses and e-learning programs that allow you to learn at your own pace, from anywhere. The online format is especially popular for SEO and digital marketing courses.
Yes — we organize closed workshops and educational programs tailored to the needs of a specific team or company. We adapt the program, rhythm and content to the industry and the level of knowledge of your employees. Contact us for an offer for corporate education.
Pricing & Process
Questions about prices, contracts and how it works
Because we believe in transparency. Hiding prices creates unnecessary barriers and wastes valuable time for both you and us. We publish approximate prices because we believe that every potential client has the right to know if they can afford to work with us before investing time in a consultation. The final price is always precisely defined in the offer after consultation.
Yes, for larger projects, we can arrange payment in installments — usually 50% when signing the contract and 50% when delivering the finished project. For long-term projects, it is also possible to allocate payments differently. Details are agreed individually for each project.
We work according to a clearly defined process with regular approval points — after each key step, we ask for your feedback and make corrections. That is why we do not have situations in which the client gets something that he is not satisfied with, because he was involved in the process from the very beginning. Our goal is that in the end, every client will recommend Widget D.o.o. further without reservation.
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