Digital Strategy
Stop Improvising Online — Build an Annual Digital Strategy That Delivers Results
Digital Marketing
Digital marketing without a strategy is like driving without navigation. You may get somewhere, but certainly not the fastest and not the most efficient. Many companies spend money on posts, ads, and websites without a clear plan that connects them all into one coherent whole that works towards a common goal.
The annual digital strategy developed by Widget D.o.o. is not a generic document. It's a custom business plan for your online presence that covers every digital channel you use or need to use. We define your goals for the year, work out tactics for each quarter, plan a content calendar, advertising budgets, SEO priorities, campaigns for key dates and metrics to measure success. At the end of each year, we review the results together and plan the next one. Your business is growing, and you always know exactly where you stand and where you're going.
- In-depth analysis of your current digital state
- A holistic approach to all digital channels
- Research of competition and market opportunities
- A Customized Strategy for Your Business Goals
- Planning campaigns for the whole year in advance
- Responsive strategy adaptation according to results
- Quarterly reviews and corrections to the plan
- Proven results measured by clear KPIs
Features
- A complete analysis of the current digital situation
- Defining annual business goals
- SEO Strategy and Keyword Plan
- Google Ads Strategy and Budget Planning
- Content calendar for the whole year
- Social Media Plan by Platform
- Calendar of promotional campaigns and actions
- Quarterly reports and strategy adjustment